Over the past several months, I found myself struggling to acquire my restaurant business in Denver, Colorado in the initial pages of Google Places, Yahoo Local and Bing. I finally found the ideal means to fix all of my difficulties – local search engine optimization. I contacted a professional Seo firm providing local SEO services. After analyzing my business and its visibility issues, the SEO team presented me having an SEO package that included a wide array of strategies created to enhance the search engine google page rank of my website and drive more visitors and sales. Let’s look at how these strategies worked to enhance my company.
Local Listing Sites: Local SEO utilizes local listing sites (e.g. Yellow Pages, Yahoo, Google, Bing etc) that target local/geo targeted terms, for optimizing local search engine results. The www.marketing1on1.com richmond marketing firm provided strategies that helped increase the ranking of my local company listing on these sites. Now, when someone searches for Denver-specific data in relation to my business, the information in my business that may be stored on all of these sites appears as a top search result.
With enhanced online visibility, I discover that more local customers began to visit my website, which is attempting to promote my brand. My company took care to pick only local listing sites authorized by Google for promoting my business.
Back linking: Local SEO services include building inbound links to a business website. In line with Google’s latest Penguin update, my SEO service provider took care to develop backlinks to my website from reliable websites with content highly relevant to my business. I realized that relevancy was crucial because search engines like google identify keywords based on the backlinks. Another significant aspect is link speed or the speed at which backlinks are produced. The SEO team built backlinks slowly and systematically, as any unnatural speed might make Google have a look at my links as spam. Moreover, in addition they employed tactics riichmond as social bookmarking, article and forum submissions and also other off-page activities. Keyword variations, branded text, along with other strategies were adopted to boost results.
Social Media Marketing Promotion: My company also used effective social media optimization methods to drive my potential audience to my website. They built my business profile on popular social network sites including Facebook, Twitter, Google plus more and created posts inside them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines like yahoo, particularly Google, show search results from social websites sites (Facebook, Google , Twitter, plus more) these profiles will also be assisting to drive more organic traffic to this site. The SEO team also promoted my business by creating videos and images of my restaurant and sharing them through YouTube and Pinterest.
Social media advertising involves the maximum utilization of marketing potential using the features (paid advertising facility, contests, business pages with regards to Google , plus more) in social media sites. Within my experience, working on a selected social websites site for marketing purposes (Facebook Marketing, Twitter Marketing) is the simplest way to advertise your business online.
Pay per click advertising advertising (paying money to look engines to present your web site ahead search results) is regarded as an excellent way to promote business online on account of easy implementation, high Return (ROI) and traceability. The SEO team provided my company with PPC advertising services, also referred to as geo-targeted PPC. The advertising was focused entirely on the Denver area, which led to more local customers visiting my website. Both open-ended keywords and focused keywords were used in my geo-targeted PPC.